I caught up with a mate yesterday, and inevitably, our conversation turned to AI. We both use it daily, sometimes marvelling at its capabilities, other times frustrated by its inconsistencies. This experience taught me an important lesson:
ChatGPT is not the be-all and end-all of AI.
Many equate AI with ChatGPT, but the reality is far more nuanced. AI isn’t a monolithic tool, it’s an ecosystem of different providers, models, and integrations, each with unique strengths.
AI Is an Experience, Not Just a Tool
When people use AI, they’re engaging with a carefully designed experience that varies dramatically based on training, connections, and deployment. ChatGPT excels at general conversation and ideation, but may not be optimal for structured data or automation. Claude, Gemini, and Llama each have distinct capabilities, sometimes outperforming ChatGPT in specific domains. AI-powered automation tools like n8n, Zapier, or Make.com connect AI to real-world systems, while specialised models for finance, legal, healthcare, or creative work often outshine generalist models.
Choosing the right AI is just as crucial as using AI itself.
It’s Not Just AI – It’s AI + Automation + Systems
The true game-changer isn’t AI in isolation, it’s how we connect it to other tools and systems. AI-powered customer support isn’t just answering questions, it’s connecting to CRMs, pulling real-time data, and triggering backend actions. AI in content creation isn’t just generating text, it’s optimising SEO, formatting across platforms, and automating publishing. AI for business intelligence isn’t just analysing data, it’s feeding insights into dashboards, predicting trends, and triggering alerts.
This integration is where the real value emerges.
The Future: AI as a Layered Approach
Tomorrow’s AI isn’t about selecting the “best model” and stopping there. It’s about layering models, connecting them to the right tools, and integrating them into workflows that drive impact.
If AI feels inconsistent, it’s often because the approach is too one-dimensional. The real power comes when AI combines with automation, integrations, and thoughtful strategy.
ChatGPT is remarkable, but it’s just one piece of a much larger AI puzzle. If you’re feeling limited, you might be using the wrong tool or missing opportunities to integrate AI with systems that truly unlock its potential.
What’s your experience with AI tools? Do you struggle with inconsistencies, or have you found ways to make AI work seamlessly in your world?
#ArtificialIntelligence #AIStrategy #TechInnovation #FutureOfWork #DigitalTransformation #AIAutomation
